As an Associate Copywriter at Brandwise Agency, I've worked across multiple industries, crafting copy that harmonizes brand voice and customer insights.
My process primarily begins with a profound understanding of both the brand and its target audience. This involves comprehensive research, customer surveys, and participatory discussions with the client. An example of this process was when we worked with a start-up clothing brand, where I launched an immersive customer persona study to get under the skin of our target market.
Content creation for me is an iterative process, which begins with a brainstorming phase, transitioning to the drafting stage and finally, meticulous editing. A testament to this process is a campaign I worked on for the above-mentioned start-up. I coined the tagline "Unleash your Eclectic," which user testing showed resonated deeply with our youthful, diverse target audience and led to a significant increase in website traffic and conversions.