As an Associate Art Director for XYZ Advertising, I've had the opportunity to work on a variety of exciting projects which have grown and enriched my creative process. Spanning from print campaigns to digital promotions, my role has demanded adaptability, vision and collaboration.
One instance that particularly stands out was the advertising campaign for a high-profile fashion client. Responsible for the campaign's creative vision, I started my creative process by immersive research. Over the years, I have found how greater understanding of the project context can significantly improve the creative output.
I led brainstorming sessions with the team, sketching initial ideas and encouraging open dialogue to ensure a range of creative perspectives. I believe this inclusive method often stimulates innovative ideas. By employing illustrative designing tools like Adobe Illustrator, we were able to create a campaign that was not only captivating and fresh but also aligning to our client’s expectations.
As a result of our strategic and thorough creative process, the campaign was highly successful, boosting our client's sales by 20% during the promotional period.