In my role as a Marketing Associate at ThinkGreen, I've had the opportunity to work closely with our talented design team on various digital marketing projects. One such project involved crafting an awareness campaign for our new product launch. Our design team created a visually compelling storyboard, requiring a suitably engaging copy to effectively portray our product's unique selling points.
Together, we brainstormed ideas over numerous collaborative sessions, ranging from serious to silly, to create a catchy slogan and a succinct descriptive copy that would complement the graphics, yet stand out independently. The final copy, 'Break free with ThinkGreen's Eco Bottles', perfectly matched the designers' visual concept of a bottle breaking chains. This collaboration underlined how vital the unity between design and copy is when creating persuasive content that clearly delivers the intended message to the target audience.