As a professional copywriter, I've worked with a broad range of clients, from small startups to multinational corporations. An essential aspect of my job involves adapting my tone to fit the brand’s voice and resonate with the target audience.
One assignment involved writing for a client in the B2B tech industry and another in the family-oriented healthcare industry. For the tech firm's whitepapers and blog posts, I used a more formal and informative tone, while for the healthcare company’s newsletters, I used a friendly and comforting tone. The guidance from each client's brand voice guidelines greatly helped in setting the right tone.
The client feedback was positive in both cases. The tech firm particularly appreciated the simplicity in language making complex tech concepts understandable, and the healthcare company found the tone to be relatable and trust-building for their audience. This experience emphasized, in a very real way, the power of adaptability and empathy in copywriting.