In my four years as a copywriter, I have found that staying tuned to the latest trends isn't just desirable—it's a necessity. To ensure that my content is fresh and relevant, I subscribe to Copyblogger and Neil Patel's blog for up-to-date insights into digital marketing.
Furthermore, I have built a diverse network of industry professionals who often prove to be a rich source of knowledge. Attending industry conferences, like Content Marketing World, provides a chance to interact with thought leaders and discover new trends on the horizon.
On an operational level, I conduct keyword research and use tools like Google Trends to understand what topics are resonating with users. For instance, during the lockdown, there was a significant increase in searches for home workouts, and I was able to weave this insight into my copywriting work for a fitness client.
Lastly, I'm a strong advocate of continuous learning, and I'm currently taking an online course about SEO tactics to sharpen my skills. I'm confident that these practices ensure my content is not just current but compelling too.