virality

Vocabulary Word

Definition

'Virality' is used in the digital world like a video or app that gets shared rapidly and widely. It's like when that funny cat video gets sent to every contact in your list.

Examples in Different Contexts

In public relations, 'virality' can shape public perception quickly. A PR manager might consider, 'Utilizing viral moments in our favor can significantly improve our brand's image and reach.'

Practice Scenarios

Creative

Scenario:

Your latest song track has generated quite a buzz among the audience. It has a catchy vibe that is resonating with the youth.

Response:

That's exciting! It might be the perfect timing to release a music video for the track. It could achieve virality on social media platforms.

Business

Scenario:

Sales of our latest product have exceeded our expectations. I think our strong brand image and the product's unique feature is attracting the customers.

Response:

I agree, the product's innovative features are getting attention. If we can get more influencers to promote it, we might achieve virality.