virality

Vocabulary Word

Definition
'Virality' is used in the digital world like a video or app that gets shared rapidly and widely. It's like when that funny cat video gets sent to every contact in your list.
Examples in Different Contexts
For a social media strategy, 'virality' is a goal for spreading a brand's message. A social strategist might plan, 'By leveraging influencers and trending hashtags, we hope to increase the virality of our posts.'
Practice Scenarios
Marketing

Scenario:

We've got a great concept for the new ad campaign. If this goes as planned, it would generate a lot of online engagement.

Response:

Sounds promising. If we time the release correctly, maybe we could leverage this onto the path of virality.

Creative

Scenario:

Your latest song track has generated quite a buzz among the audience. It has a catchy vibe that is resonating with the youth.

Response:

That's exciting! It might be the perfect timing to release a music video for the track. It could achieve virality on social media platforms.

Related Words
viral-contenttrendingcontent-marketingbrand-exposurecontent-distributiontrending-topicssocial-media-marketingsocial-media-copy