user-journey-mapping

Vocabulary Word

Definition

User Journey Mapping is a visual representation of the experience a user has with a product or service. It outlines the different steps a user goes through while interacting with it.

Examples in Different Contexts

In marketing strategy, user journey mapping helps in understanding the different stages a customer goes through before making a purchase. A marketing strategist might explain, 'By mapping the user journey, we can create more targeted and effective marketing campaigns that guide customers through the buying process.'

Practice Scenarios

Business

Scenario:

The feedback we've received from customers indicates that they're struggling to navigate our website. We need to understand their experience better.

Response:

Maybe we should invest time in user journey mapping to understand why our customers are struggling.

Design

Scenario:

Our app's usage data shows a high drop-off rate at the checkout process. There might be friction points that we're overlooking.

Response:

Using user journey mapping, we should be able to identify these friction points in the checkout process.