usability-testing

Vocabulary Word

Definition

'Usability-testing' involves checking how easy a product, like a website or an app, is for users to use. It's not about whether they like how it looks, but if they can navigate it easily and get what they want done.

Examples in Different Contexts

In product research, usability testing is conducted to assess how easily and effectively a product can be used by the intended audience. A product researcher might note, 'Usability testing provides valuable insights into product design, informing decisions that make the product more user-friendly.'

Practice Scenarios

Product

Scenario:

We've received several reports about the new coffee maker. Customers are having difficulties understanding the manual instructions.

Response:

In that case, I believe a round of usability-testing with prototype models can provide essential insights into the bottlenecks and how to overcome them.

Marketing

Scenario:

Our new promotional material is ready. But, before launch, we need to ensure that our target audience understands the message clearly.

Response:

Absolutely, before we roll out the marketing campaign, conducting usability-testing would ensure that our messages are clear and easy to comprehend.