unfollow

Vocabulary Word

Definition

To 'unfollow' someone is to stop being a follower or subscriber on a social networking platform. Essentially, it's choosing to no longer see their updates or posts.

Examples in Different Contexts

In brand management, 'unfollow' metrics can show customer disengagement. A brand strategist might observe, 'We saw a spike in unfollows after our recent campaign.'

Practice Scenarios

Tech

Scenario:

The recent user data shows a significant user dropout after the latest app update. We might have to reconsider the changed interface.

Response:

Could the changed features be too complex for our user base? We should probably revert back to the previous interface or expect more unfollows.

Business

Scenario:

Our brand's social media engagement has lowered in the past few weeks. We need to investigate what content or practices might be driving this.

Response:

The recent survey indicates that excessive promotional content might be the reason. Perhaps we should reconsider our content strategy before more people unfollow.