cta

Vocabulary Word

Definition

A 'CTA,' or 'Call to Action,' is what you're asking your audience to do next. Like a signpost guiding them along a journey, it's usually a button or link that instructs the person to 'Click Here' or 'Download Now.'

Examples in Different Contexts

For charitable campaigns, a 'CTA' motivates support. A campaign manager might state, 'Our appeal will feature a prominent CTA urging supporters to 'Donate Today' to make an immediate impact.'

Practice Scenarios

Marketing

Scenario:

We need to revamp our landing page to boost our lead conversion rate.

Response:

That sounds like a good idea. Let's change our CTA from 'Contact Us' to 'Get a Free Quote'.

Business

Scenario:

I'd like to propose some upcoming policy changes that need your vote.

Response:

I've read through the changes, I agree with your CTA and will vote in favor of the new policy.