cta

Vocabulary Word

Definition

A 'CTA,' or 'Call to Action,' is what you're asking your audience to do next. Like a signpost guiding them along a journey, it's usually a button or link that instructs the person to 'Click Here' or 'Download Now.'

Examples in Different Contexts

On websites, a 'CTA' can enhance user flow. A web designer might suggest, 'Let's place a 'Sign Up' CTA at the top of the homepage to draw attention to our subscription service.'

Practice Scenarios

Software

Scenario:

I've noticed a lot of users aren't utilizing all the features of our program.

Response:

We should probably have a CTA that guides users to check out the other features.

Business

Scenario:

I'd like to propose some upcoming policy changes that need your vote.

Response:

I've read through the changes, I agree with your CTA and will vote in favor of the new policy.