typography

Vocabulary Word

Definition

Typography is the art of designing and arranging text in a visually appealing manner. It's not just about what font or size you're using; it's also about spacing, alignment, and color.

Examples in Different Contexts

In the printing industry, 'typography' involves the selection and arrangement of typefaces, point sizes, line lengths, and spacing. A print manager might instruct, 'Ensure the typography is consistent and well-proportioned to avoid any readability issues in the final print.'

Practice Scenarios

Marketing

Scenario:

Customer feedback suggests our website is hard to read. Let's explore how we can refine the presentation with better visuals.

Response:

Investing in professionally designed typography can make our communication more appealing and effective.

Tech

Scenario:

The user interface isn't inviting enough and is leading to high bounce rates. We need to re-visit our aesthetic approach.

Response:

We can implement a softer typography in the user interface to make the website more user-friendly.