font-pairing

Vocabulary Word

Definition

'Font-pairing' is about choosing two or more fonts that complement each other and work well together in a design. Similar to matching your shirt and pants so they both look good together.

Examples in Different Contexts

In branding, 'font pairing' can significantly impact a brand's perception, conveying professionalism or creativity. A brand strategist might note, 'We've selected a font pairing that reflects our brand's innovative and approachable nature.'

Practice Scenarios

UI-UX

Scenario:

I'm struggling to choose a legible font for this mobile app without making it look too generic. Could use some guidance.

Response:

Have you considered font-pairing a bold serif for the headers with a readable sans serif for the body text?

Design

Scenario:

Hey, I need some advice. I can't seem to balance the headline with the body text in this brochure. Any suggestions?

Response:

Instead of attempting a striking contrast, try font-pairing where one font supports the other subtly.