font-pairing

Vocabulary Word

Definition

'Font-pairing' is about choosing two or more fonts that complement each other and work well together in a design. Similar to matching your shirt and pants so they both look good together.

Examples in Different Contexts

In web design, 'font pairing' refers to the practice of combining different fonts on a webpage to enhance readability and aesthetics. A web designer might explain, 'For the main text and headings, I've chosen a font pairing that balances legibility with character.'

Practice Scenarios

Publishing

Scenario:

We're discussing the interior design of the new novel. How can we make it more reader-friendly without losing stylish sophistication?

Response:

Thoughtful font-pairing can help us achieve both. Let's choose a combination that's elegant yet easy to read.

Marketing

Scenario:

This marketing material just came in. The typeface of the slogans seems to be clashing with the body copy. What are your thoughts?

Response:

I agree, the font-pairing seems at odds. Let's experiment with some new combinations that suit our demographic better.