em

Vocabulary Word

Definition

'Em' is a colloquial contraction of 'them.' In graphic design, it's a unit measure equivalent to the point size of the font, originally based on the width of a capital 'M'.

Examples in Different Contexts

In web design, 'em' is pivotal for creating responsive text elements. A web designer might advise, 'Using em units for font sizes and spacing will ensure that text elements scale proportionally when users adjust their browser font settings, enhancing accessibility.'

Practice Scenarios

Creative

Scenario:

The elements in the poster seem too clustered. Can we increase the white space for better visual impact?

Response:

Good point. Let's increase the space between elements to 2em for a balanced composition.

Impact

Scenario:

Our next report must be accessible to a wide audience. Let's ensure our language is clear and formal.

Response:

Right, so no colloquial contractions like 'em.' We'll stick to formal terms like 'them.'