trademark

Vocabulary Word

Definition

'Trademark' refers to a symbol, logo, phrase, or a combination of these, used by businesses to identify and differentiate their goods or services from those of others. It kind of like a business' personal name tag!

Examples in Different Contexts

In marketing, a trademark is used to build and protect the brand's reputation. A marketing manager might state, 'Our trademark not only represents our products but also the quality and trust our customers associate with them.'

Practice Scenarios

Tech

Scenario:

Are our logo and product names unique enough? We need our brand to stand out clearly in a crowded marketplace.

Response:

Absolutely. Registering a trademark for our logo and product names would help set us apart.

Creative

Scenario:

The client's brand needs a distinctive visual identity. Let's develop a design that differentiates them from their competition.

Response:

Agreed, we should design a unique logo for the client that can become a recognizable trademark.