speech-theming

Vocabulary Word

Definition

The term 'speech theming' is when you pick a main idea or theme for a speech or presentation, and then consistently use that theme to make your message clear and easy to follow.

Examples in Different Contexts

For content creation, speech theming is used to ensure consistency and coherence in the narrative or message across various media formats. A content strategist might explain, 'Strategically theming our speeches and videos helps us reinforce our brand message and connect more deeply with our audience.'

Practice Scenarios

Marketing

Scenario:

Our client wants a campaign that resonates with youthful audiences. They're seeking something vibrant, fresh, and memorable - something that creates a deep, meaningful engagement.

Response:

How about speech-theming our presentation around the concept of 'Rejuvenation'? It will resonate with a youthful audience seeking fresh, empowering narratives.

Business

Scenario:

The quarterly results are in and we've thrived despite the turbulent market conditions. I would love to reflect on our team's incredible resilience in our next team meeting.

Response:

That's a great thought! We could theme the entire meeting around resilience and share stories where our teams showed great resolve.