rival

Vocabulary Word

Definition

When you hear the term 'rival', it refers to an entity competing for the same objective or superiority in the same field as another. The competition is usually intense and ongoing, like two companies that keep trying to outdo each other.

Examples in Different Contexts

In marketing, companies often identify 'rivals' to benchmark their performance. A marketing director could comment, 'Our rivals have doubled their ad spend; we need to reassess our strategy to stay competitive.'

Practice Scenarios

Tech

Scenario:

Our competitors released some advanced features last month. It's crucial we review our current development plan.

Response:

Agreed. To stay competitive, we must learn from our rival's innovations and adjust our product roadmap accordingly.

Business

Scenario:

Sales have been down this quarter. We should scrutinize our competition's strategies.

Response:

Absolutely, understanding our rival's strategies may help us improve our own techniques.