antithesis

Vocabulary Word

Definition

Antithesis means the exact opposite of something or someone. It's often used to compare two things or ideas that are completely different or contrary to each other.

Examples in Different Contexts

In scriptwriting, a character’s values might be the antithesis of another’s, creating conflict and depth in the story. A writer might note, 'Her altruism is the antithesis of his greed, which drives the plot forward.'

Practice Scenarios

Creative

Scenario:

We should push the boundaries of advertising with this campaign. Let's explore some non-traditional approaches that resonate with our audience.

Response:

I love that idea! Our campaign will be the antithesis of everything typical about advertising.

Business

Scenario:

We need to separately position our product in the market. It's crucial to highlight our unique selling points to differentiate from competitors.

Response:

Agreed, we should showcase that our product is the antithesis of traditional market offerings in terms of design and functionality.