intangible

Vocabulary Word

Definition

When we say something is 'intangible,' we mean it can't be touched or held in your hands. It's there, but it's not physical. Things like emotions, knowledge, reputation, and abilities are types of intangibles.

Examples in Different Contexts

In the arts, 'intangible' often relates to the emotional impact of a work. A creative director might say, 'The intangible quality of this painting is its ability to evoke deep emotions.'

Practice Scenarios

Public Policy

Scenario:

The wellness program has been extremely successful. Besides lowering healthcare costs, we are also noticing more cultural unity within the community.

Response:

I couldn't agree more. The intangible benefits of this program are fostering a deeper sense of community and contributing to overall happiness.

Marketing

Scenario:

Our brand has a special bond with our consumers. We need to preserve the essence while updating our brand identity.

Response:

Absolutely, our brand's intangibles, like its heritage and the emotional connection with customers, are key to its success.