qualitative

Vocabulary Word

Definition

'Qualitative' refers to characteristics that can't be measured with numbers. It's looking at the deep, detailed aspects of something. When you give a detailed explanation of a book, not just saying how many pages it has, that's qualitative.

Examples in Different Contexts

In marketing, a qualitative analysis of a brand might involve focus groups discussing feelings and attitudes toward the product, rather than sales figures.

Practice Scenarios

Impact

Scenario:

Our meal distribution service helps a lot of people, but we're not sure how it's affecting them. Any idea on how we can find out?

Response:

We could use qualitative methods, like interviews or focus groups, to explore the impact of our services on their lives.

Business

Scenario:

We're focused on improving our customer service. To do that, we need to understand what our customers feel, not just what they buy.

Response:

We should conduct qualitative surveys to understand our customers' sentiments broadly and deeply.