product-distribution

Vocabulary Word

Definition

Imagine product distribution as the journey of a product. It starts from its production or manufacturing site and ends at a store or a customer's doorstep. This route includes transportation, warehouses, and retailers.

Examples in Different Contexts

In e-commerce, 'product distribution' includes digital and physical logistics to fulfill online orders. An e-commerce strategist might note, 'Our product distribution strategy integrates advanced warehousing solutions and efficient last-mile delivery to provide a seamless shopping experience for our customers.'

Practice Scenarios

Business

Scenario:

We're noticing some inefficiencies in our supply chain that are causing delays and increasing costs.

Response:

We should consider revising our product distribution strategy to make the supply chain more efficient.

Marketing

Scenario:

Sales have been sluggish this quarter, largely due to lack of availability in certain markets.

Response:

Improving our product distribution in those marketplaces should be our priority to increase sales.