distribution-strategy

Vocabulary Word

Definition

'Distribution strategy' is a detailed plan on how to deliver goods or services to customers. This includes choosing the right methods and channels to reach consumers efficiently and effectively.

Examples in Different Contexts

In business development, 'distribution strategy' is key to expanding market presence and customer base. A business development executive might state, 'Developing a robust distribution strategy allows us to enter new markets and increase our product accessibility to different customer segments.'

Practice Scenarios

Tech

Scenario:

There seems to be an issue with the software updates reaching all players. Perhaps there's a gap in our software distribution process.

Response:

We should refine our distribution strategy to ensure all software updates reach users without hiccups.

Branding

Scenario:

The public perceives our brand as high-end, so we need to ensure our distribution aligns with this notion by being selective about where our products are sold.

Response:

Let's scrutinize our distribution strategy to uphold our luxury brand image.