distribution-strategy

Vocabulary Word

Definition

'Distribution strategy' is a detailed plan on how to deliver goods or services to customers. This includes choosing the right methods and channels to reach consumers efficiently and effectively.

Examples in Different Contexts

In business development, 'distribution strategy' is key to expanding market presence and customer base. A business development executive might state, 'Developing a robust distribution strategy allows us to enter new markets and increase our product accessibility to different customer segments.'

Practice Scenarios

Marketing

Scenario:

We should reassess the best ways to optimize our product delivery to reach a wider market audience.

Response:

Updating our distribution strategy could better position us within the market and enhance our competitive edge.

Branding

Scenario:

The public perceives our brand as high-end, so we need to ensure our distribution aligns with this notion by being selective about where our products are sold.

Response:

Let's scrutinize our distribution strategy to uphold our luxury brand image.