press-release

Vocabulary Word

Definition

A press release is a statement that organizations send to media outlets to share important news. It's like an invite card, about something really important, so the media can spread the word.

Examples in Different Contexts

A non-profit might distribute a press release to share the success of a recent initiative. The communications manager might announce, 'Through this press release, we aim to showcase the impact of our work and attract more support and partnerships.'

Practice Scenarios

Marketing

Scenario:

Our collaboration with the well-known brand begins next week. We should leverage this opportunity to enhance brand visibility.

Response:

Creating a captivating press release for our brand collaboration should help boost the visibility and interest in the campaign.

Tech

Scenario:

We've finally resolved the persistent software bug and implemented a significant update. Let's ensure this news reaches our user base efficiently.

Response:

I'll work on drafting a press release that outlines the significant software update and the benefits it brings to our users.