press-release

Vocabulary Word

Definition

A press release is a statement that organizations send to media outlets to share important news. It's like an invite card, about something really important, so the media can spread the word.

Examples in Different Contexts

A corporation might release a press release to share financial results or announce a new CEO. A communication director might state, 'This press release aims to transparently communicate our strong quarterly performance to our stakeholders and the public.'

Practice Scenarios

Business

Scenario:

Our company has developed an innovative new product and it's significant to share this news widely. The goal is effective public outreach.

Response:

Let's issue a press release highlighting the unique selling aspects of our new product.

Marketing

Scenario:

Our collaboration with the well-known brand begins next week. We should leverage this opportunity to enhance brand visibility.

Response:

Creating a captivating press release for our brand collaboration should help boost the visibility and interest in the campaign.