pique

Vocabulary Word

Definition

'Pique' is a verb that can mean provoking irritation or resentment, or to stimulate interest or curiosity. The context helps determine which meaning to use.

Examples in Different Contexts

In advertising, 'pique' refers to capturing the audience's attention. A marketing manager might say, 'Our teaser campaign aims to pique consumer curiosity.'

Practice Scenarios

Business

Scenario:

We need to come up with an ad that excites potential customers about our new product.

Response:

I agree, we need something that will pique customer interest and distinguish our product.

Tech

Scenario:

The new app has an innovative feature, but we need to improve user engagement.

Response:

Perhaps we could integrate an introductory tour; it should pique user interest in the new features.