fixate

Vocabulary Word

Definition

'Fixate' means to focus so intently on something that you almost forget everything else. Like being so drawn into a book, you miss your subway stop.

Examples in Different Contexts

In marketing, if customers 'fixate' on a particular feature, it could drive sales. A brand manager might analyze, 'Our audience seems to fixate on the eco-friendly aspect of our product.'

Practice Scenarios

Impact

Scenario:

While wind turbines are a great source of renewable energy, should we also consider geothermal or tidal energy for our initiatives?

Response:

You're right, we shouldn't fixate on wind energy alone, diverse energy sources will provide more reliability and resilience.

Business

Scenario:

Seeing the declining market share, it's essential to draw up a multifaceted strategy. We need to look at all aspects of the business.

Response:

Absolutely, we can't fixate on the falling market share but also need to focus on customer satisfaction and process improvements.