pain-points

Vocabulary Word

Definition

'Pain-points' refer to significant problems or challenges that require solutions. It's similar to a bottleneck that limits the efficiency or productivity of a process, system or organization.

Examples in Different Contexts

For a graphic designer, 'pain-points' might relate to unclear client briefs or software limitations. An art director might note, 'Addressing these pain-points can streamline our design process.'

Practice Scenarios

Customer-Service

Scenario:

I've reviewed the recent customer feedback. We have some areas to improve to increase customer satisfaction.

Response:

Reducing call waiting times can address a major pain-point and enhance our service quality.

Marketing

Scenario:

Our product could be more desirable to customers if we understand their unmet needs and expectations.

Response:

Identifying the customers' pain-points could help us shape our campaigns towards providing solutions.