actionable-insights

Vocabulary Word

Definition

'Actionable insights' are useful pieces of information which help you make decisions. They're like the detailed instructions you get from a GPS when driving - they tell you exactly what steps you need to take.

Examples in Different Contexts

In advertising, 'actionable insights' inform creative concepts. An art director might comment, 'The audience's preferences gave us actionable insights, shaping our latest campaign.'

Practice Scenarios

Marketing

Scenario:

Our campaign wasn't as successful as we hoped it would be. We must dig into our market research to find out what went wrong.

Response:

Unpacking our market research can yield actionable insights to guide our next campaign strategy.

Tech

Scenario:

The energy consumption of our servers has been skyrocketing recently. We have to find out why.

Response:

Conducting an energy audit might offer us actionable insights into how we can optimize our server energy usage.