vision-statement

Vocabulary Word

Definition

A vision statement is a company's way of describing its aspirations and what it hopes to achieve. It's like a map guiding the business to its future goals.

Examples in Different Contexts

A filmmaker might have a vision statement like: 'To tell stories that bridge cultures and inspire change.' This sets a clear direction for the kind of films they want to produce.

Practice Scenarios

Business

Scenario:

Our plan to expand into new markets comes with many challenges but also immense opportunities. We ought to consider our long-term targets.

Response:

Absolutely. Our vision statement should clearly express our aim to be a leading brand in innovative products in the global market.

Sustainability

Scenario:

Sustainability is an essential part of our ethos. We need to be diligent about how our actions impact the environment in the long run.

Response:

Indeed. Our vision statement can encapsulate this: 'To champion a sustainable future through our commitment to environmental responsibility.'