millennials

Vocabulary Word

Definition

Millennials, also called Gen Y, are a generation of people born between the early 1980s to late 1990s. This group is handy with digital technology, because for them, it's always been there.

Examples in Different Contexts

Millennials are often early adopters of new technology, eagerly integrating the latest gadgets into their daily lives.

Practice Scenarios

Business

Scenario:

We need to ensure our new beverage appeals to younger audiences. Let's consider their lifestyle and preferences.

Response:

Absolutely, we need to tune into the preferences of millennials to make our new product a success.

Creatives

Scenario:

Our new collection speaks to a different, possibly younger audience. It's fresh, modern and colorful.

Response:

Yes, we've also included pop culture references that millennials would instantly recognize and connect with.