millennials

Vocabulary Word

Definition

Millennials, also called Gen Y, are a generation of people born between the early 1980s to late 1990s. This group is handy with digital technology, because for them, it's always been there.

Examples in Different Contexts

Millennials are often early adopters of new technology, eagerly integrating the latest gadgets into their daily lives.

Practice Scenarios

Creatives

Scenario:

Our new collection speaks to a different, possibly younger audience. It's fresh, modern and colorful.

Response:

Yes, we've also included pop culture references that millennials would instantly recognize and connect with.

Impact

Scenario:

Our next initiative should address climate change - a topic heavily favored among young environmental activists.

Response:

Agreed. To have a broader impact, we need to engage millennials who are passionate about climate action.