market-testing

Vocabulary Word

Definition

Market testing is a strategy businesses use. Before a product or service is sold on a large scale, it's tested in a smaller market to gauge the response.

Examples in Different Contexts

For marketing strategy, 'market testing' involves trying out different marketing approaches on a small scale to see which works best. A marketing strategist might explain, 'Our market testing showed that social media ads drove more engagement than online banners, influencing our advertising spend allocation.'

Practice Scenarios

Creative

Scenario:

Our new advertising campaign design is complete. We need to fine-tune our messaging based on audience feedback.

Response:

Performing market-testing for our campaign with a focus group could provide valuable feedback to refine our messaging.

Tech

Scenario:

The beta version of our software seems stable. It’s time to select a tester group to gather response.

Response:

Let's conduct a market-testing phase with a select group of users. Their feedback will let us spot any problems before the full release.