market-research-surveys

Vocabulary Word

Definition

'Market research surveys' are structured questionnaires that businesses use to gather information about their target customers and their preferences.

Examples in Different Contexts

For product feedback, 'market research surveys' collect consumer opinions on a product's features, usability, and overall satisfaction. A product manager might note, 'The feedback from our market research survey is instrumental in guiding the next version of our software.'

Practice Scenarios

Design

Scenario:

We've been experimenting with new design themes, but are they really resonating with our target audience?

Response:

I agree - a market research survey could provide valuable end-user perspective on our design themes.

Marketing

Scenario:

Our latest advertising campaign didn't drive the expected increase in sales. We need to determine where we missed the mark.

Response:

Indeed, we should roll out a market research survey to assess the effectiveness of our ad campaign.