market-research-methodologies

Vocabulary Word

Definition

Market-research-methodologies are specific techniques or ways that businesses use to gather information about their customers' needs and preferences. It guides companies to create products or services that are likely to be successful in the market.

Examples in Different Contexts

For qualitative research, 'market research methodologies' include focus groups, interviews, and observation to gather in-depth insights into consumer attitudes and motivations. A qualitative researcher might say, 'Our ethnographic studies, a key part of our qualitative market research methodologies, provide deep understanding of customer lifestyles.'

Practice Scenarios

Academics

Scenario:

To assess the effectiveness and consumer receptivity of green marketing strategies, a comprehensive study needs to be conducted. What type of market research approach would you suggest?

Response:

Considering the scope of investigation, mixed methods research can be employed. This market research methodology would enable quantifiable insights and in-depth understanding of consumer behavior.

Business

Scenario:

Considering our new product launch, we need to sense the pulse of our target market. Any thoughts around how we can get a holistic understanding of their expectations?

Response:

I suggest implementing multiple market research methodologies, like surveys, focus groups, and one-on-one interviews. This combination would help us get a comprehensive understanding of the market.