localization-strategy

Vocabulary Word

Definition

'Localization strategy' means when a company personalizes their product or service to a new market. It goes steps beyond translating content into another language, including cultural, legal, and societal adjustments.

Examples in Different Contexts

In content creation, a 'localization-strategy' enables creators to connect with a diverse audience. A content strategist might suggest, 'Developing a strong localization-strategy can help us appeal to viewers globally, by respecting and reflecting their cultural norms.'

Practice Scenarios

Tech

Scenario:

We have noticed quite a few usability issues from our Asian consumers. It seems like the software isn't quite meeting their expectations.

Response:

Perhaps, a strong localization strategy would involve linguistic and usability adaptations relevant to Asian cultures. This could greatly enhance user experience.

Business

Scenario:

Upon entering the Indian market, we are considering adapting our menu to local taste preferences. How do you propose we proceed on this front?

Response:

To implement a successful localization strategy, we could conduct research to understand the local food culture better, and then adapt our menu accordingly.