localization-strategy

Vocabulary Word

Definition

'Localization strategy' means when a company personalizes their product or service to a new market. It goes steps beyond translating content into another language, including cultural, legal, and societal adjustments.

Examples in Different Contexts

In global business operations, a 'localization-strategy' is essential for entering new markets. A business consultant might advise, 'Your localization-strategy should include market research, cultural adaptation, and local partnership development.'

Practice Scenarios

Marketing

Scenario:

Our upcoming advertising campaign needs to connect with our diverse audience in Europe. We must account for the unique cultural backgrounds present there.

Response:

I suggest we develop a localized marketing strategy that is culturally sensitive and appeals to the unique characteristics of each European country.

Tech

Scenario:

We have noticed quite a few usability issues from our Asian consumers. It seems like the software isn't quite meeting their expectations.

Response:

Perhaps, a strong localization strategy would involve linguistic and usability adaptations relevant to Asian cultures. This could greatly enhance user experience.