localization

Vocabulary Word

Definition

'Localization' is the process of adapting a product or content to a specific region or audience. This might involve things like using the local language and considering cultural differences.

Examples in Different Contexts

In e-commerce, 'localization' is crucial for reaching a global audience effectively. An e-commerce strategist might say, 'Through localization, we ensure our website resonates with local tastes and shopping habits.'

Practice Scenarios

Business

Scenario:

It seems like our product isn't getting as much traction in the European market as expected. Perhaps, we should reconsider our approach.

Response:

You're right, we should aim for localization of our marketing strategies to better connect with the European audience.

Creative

Scenario:

Our film was a success domestically, but it didn't perform well overseas. We might need to rethink the presentation.

Response:

Great point! Localization of our film could probably yield better international box-office returns.