local-market-strategies

Vocabulary Word

Definition

'Local-market strategies' are ways in which businesses compete and thrive in their immediate vicinity. This is a lot like knowing your own backyard and how best to use it for playing a good game!

Examples in Different Contexts

In digital marketing, 'local-market strategies' involve targeting advertising efforts to specific geographic areas. A marketing manager might say, 'We've seen a significant uptick in engagement since we implemented local-market strategies focused on regional preferences and languages.'

Practice Scenarios

Marketing

Scenario:

Our ads are not reaching our target audience effectively. We need to reevaluate the advertising channels we are using.

Response:

If our local-market strategy includes more localized ad placements, we can communicate effectively with our target audience.

Tech

Scenario:

The new app version can be more regionally customized. Data shows local users have unique needs and preferences.

Response:

Our local market strategy should prioritize these region-specific features, it'll greatly enhance our app usability.