in-app-purchases

Vocabulary Word

Definition

'In-app purchases' are transactions made inside a mobile app. They may include premium features, additional content, subscriptions, or virtual goods used within the app.

Examples in Different Contexts

In e-learning platforms, 'in-app purchases' provide access to premium content or courses. An e-learning consultant might state, 'Users can access specialized courses through in-app purchases, enhancing their learning journey.'

Practice Scenarios

Design

Scenario:

Our app's user interface needs a boost. I'd like to see it as engaging as possible to encourage revenue growth.

Response:

Absolutely, I can design captivating icons and interfaces for in-app purchases that can boost user engagement.

Marketing

Scenario:

I think we need to ramp up our marketing efforts. We need to ensure that our customers are aware of all the valuable features we offer.

Response:

We could create more visibility for our in-app purchases by highlighting them in our marketing campaigns and app descriptions.