hashtag-research

Vocabulary Word

Definition

Hashtag-research is a process where we search for relevant and popular '#'-tagged phrases used on social media. It helps to find common topics or trends people are talking about.

Examples in Different Contexts

For digital strategy, 'hashtag research' is crucial for aligning content with trending topics and conversations. A digital strategist might explain, 'Hashtag research helps us to tailor our content strategy to current online discussions, enhancing our brand's relevance.'

Practice Scenarios

Event Planning

Scenario:

We need to create substantial buzz around our upcoming event. Are there any trending hashtags we can use to our advantage?

Response:

Absolutely, let's tap into the power of hashtag-research to identify and utilize trending hashtags for our event promotion.

Campaign Planning

Scenario:

Our social campaign needs to resonate with the masses. Have we considered relevant trending hashtags that might help?

Response:

Our hashtag-research showed that #WeCare is widely used and resonates with our campaign theme.