hashtag-research

Vocabulary Word

Definition

Hashtag-research is a process where we search for relevant and popular '#'-tagged phrases used on social media. It helps to find common topics or trends people are talking about.

Examples in Different Contexts

For digital strategy, 'hashtag research' is crucial for aligning content with trending topics and conversations. A digital strategist might explain, 'Hashtag research helps us to tailor our content strategy to current online discussions, enhancing our brand's relevance.'

Practice Scenarios

Marketing

Scenario:

We need to drive more traffic to our social media handles. Are there any trending hashtags that align with our brand?

Response:

We should conduct a thorough hashtag-research to identify popular hashtags relevant to our brand.

Publicity

Scenario:

We have to ensure our client's announcement gets maximum visibility. What's our plan to identify key hashtags?

Response:

An insightful hashtag-research would be crucial to zero in on the most trending and relevant hashtags.