geofencing

Vocabulary Word

Definition

'Geofencing' is a technology that sets a virtual fence around a real-world location. When a device with GPS enters or exits that area, it triggers a response, like an alert or an app notification.

Examples in Different Contexts

In retail marketing, geofencing can be a tool for promoting deals. A marketing director might assert, 'We use geofencing to send special offers to customers when they're near our stores.'

Practice Scenarios

Tech

Scenario:

This new app idea could benefit greatly from location-based services. Think about users receiving restaurant suggestions as they move around a city.

Response:

Absolutely, incorporating geofencing in our app's functionality would definitely enhance user experience by providing personalized location-based services.

Operations

Scenario:

It's essential we have real-time information on our fleet's location. That'll improve efficiency and aid in better asset management.

Response:

I agree, by setting up geofencing, we would receive immediate alerts if any fleet vehicle diverts from its planned route.