genuine

Vocabulary Word

Definition

'Genuine' is when something is actually what it is claimed to be; not fake or copied. Or it's used for people who are sincere and honest, not pretentious.

Examples in Different Contexts

In branding, having a 'genuine' story behind a product can boost its appeal. A brand manager might say, 'Our genuine origin story resonates with our target audience.'

Practice Scenarios

Tech

Scenario:

The server is having issues due to a harmful software. We might have to reconsider our software sources.

Response:

We should improve our security and ensure that only genuine software is installed on our systems.

Impact

Scenario:

The charity event needs more volunteers. We're looking for people who are truly dedicated to our cause.

Response:

Agreed. A genuine dedication to the cause will make a substantial difference in the effectiveness of our charity event.