assurance

Vocabulary Word

Definition

'Assurance' is about giving someone trust, belief, or confidence about something. Whether you are soothing a worried child or giving a business promise in a meeting, both are forms of assurance.

Examples in Different Contexts

In humanitarian work, donors often require assurances on fund usage. A project lead might say, 'We provide regular updates as an assurance that donations are utilized effectively.'

Practice Scenarios

Business

Scenario:

We've just launched a new product line. We need to communicate its benefits effectively to our customers.

Response:

To assure customers about the product, we should offer a guarantee along with useful information and top-notch customer service.

Creative

Scenario:

I have an extraordinary script in mind. The storyline is unique and innovative, and I believe it'll intrigue people.

Response:

As a director, I can provide assurance about the originality of the script and the unique vision behind it.