funnel

Vocabulary Word

Definition

In a professional context, 'funnel' usually describes the process of directing resources, efforts, or people to a certain destination or outcome. It's all about channeling things where they need to go, just like when you pour liquid through a funnel.

Examples in Different Contexts

In web development, a ‘funnel’ can describe user navigation through a website. A user experience designer might say, ‘Let’s analyze the funnel to understand where users are dropping off.’

Practice Scenarios

Marketing

Scenario:

Our engagement rate has been stagnant for a while now. We need to examine our email campaign for potential improvements.

Response:

True, tackling this issue could start with refining our marketing funnel to better connect with and engage our target audience.

Business

Scenario:

Our marketing strategy is bringing in traffic, but not enough of that is converting into sales. It might be time to revisit our process.

Response:

Agree, our sales process needs to be more efficient. An effective way could be refining our sales funnel to improve conversions.