funnel

Vocabulary Word

Definition

In a professional context, 'funnel' usually describes the process of directing resources, efforts, or people to a certain destination or outcome. It's all about channeling things where they need to go, just like when you pour liquid through a funnel.

Examples in Different Contexts

In non-profit organizations, ‘funnel’ can describe the process of engaging and converting supporters. A community manager might say, ‘We need to refine our engagement funnel to increase donations.’

Practice Scenarios

Business

Scenario:

Our marketing strategy is bringing in traffic, but not enough of that is converting into sales. It might be time to revisit our process.

Response:

Agree, our sales process needs to be more efficient. An effective way could be refining our sales funnel to improve conversions.

Tech

Scenario:

Majority of our site visitors drop off just before reaching the registration page. We should consider revising our navigation setup.

Response:

You're on point. Let's design clear and direct funnels to guide the users from our homepage to registration.