endorsement

Vocabulary Word

Definition

'Endorsement' is when you officially support or approve of somebody or something. It's stronger than just saying you like it, it's putting your reputation on the line to back it up.

Examples in Different Contexts

In marketing, securing 'endorsement' from influential figures can be pivotal. A brand manager might say, 'Attaining endorsement from a well-known personality can enhance our brand’s visibility and credibility, driving consumer trust and sales.'

Practice Scenarios

Business

Scenario:

Our product is innovative and reliable, but it's not gaining sufficient market traction. We might need to consider some influential support.

Response:

I agree. Perhaps we could benefit from an endorsement from a high-profile industry figure.

Tech

Scenario:

While our app has the potential, we’re not experiencing the user growth I was hoping for. Let's brainstorm some strategic partnerships.

Response:

That's a good idea, an endorsement from a trusted tech review site might make a big difference.