endorsement

Vocabulary Word

Definition

'Endorsement' is when you officially support or approve of somebody or something. It's stronger than just saying you like it, it's putting your reputation on the line to back it up.

Examples in Different Contexts

In social impact projects, 'endorsement' from communities or authorities is beneficial. A project coordinator might declare, 'Securing endorsement from local leaders promotes community acceptance and engagement in our initiatives, amplifying their impact.'

Practice Scenarios

Marketing

Scenario:

While consumers appreciate the quality of the new line, we need to boost its visibility in the industry. Maybe we should talk to some of our industry contacts.

Response:

Getting an endorsement from a well-known influencer could significantly increase our brand’s visibility.

Business

Scenario:

Our product is innovative and reliable, but it's not gaining sufficient market traction. We might need to consider some influential support.

Response:

I agree. Perhaps we could benefit from an endorsement from a high-profile industry figure.