efficacy

Vocabulary Word

Definition

'Efficacy' is the ability of something to produce the expected results or effects. You might use it to comment on how well a strategy works, such as: 'The efficacy of this marketing strategy is amazing.'

Examples in Different Contexts

In business, the 'efficacy' of a sales strategy is determined by its ability to boost revenue and customer satisfaction while minimizing costs.

Practice Scenarios

Tech

Scenario:

The development team deployed the updated software yesterday. It’s designed to enhance our system’s defense against malware attacks.

Response:

It would be interesting to test the efficacy of the updated software against different types of malware.

Impact

Scenario:

We are planning a community awareness campaign about water conservation. Our intention is to foster a change in public attitude to respect water resources.

Response:

That sounds positive. It would be great to measure the efficacy of our campaign in changing public attitudes about water conservation.