divestiture

Vocabulary Word

Definition

'Divestiture' is a fancy way of saying 'selling or getting rid of.' Imagine a company deciding to sell off parts of their business that aren't doing well. That's divestiture.

Examples in Different Contexts

In the media industry, 'divestiture' might involve selling a magazine's rights. An editor might reveal, 'We've completed the divestiture of our fashion magazine to focus on lifestyle publications.'

Practice Scenarios

Marketing

Scenario:

We want to build a solid reputation as the leading brand in skincare. All of our resources should reflect this priority.

Response:

Divestiture of our cosmetics line might indeed allow us to focus on improving the skincare line.

Business

Scenario:

Statistics show that some segments of our business are underperforming, dragging the overall performance down. We must reassess.

Response:

I agree, we should consider the divestiture of underperforming segments to refocus on our strengths.