dither

Vocabulary Word

Definition

'Dither' is an action of wavering or vacillating between different options or actions. It's a state of indecision, like when you spend too much time choosing between candidates to hire.

Examples in Different Contexts

In corporate strategy, 'dithering' can be costly. A CEO might comment, 'We can't dither on this decision; the market is rapidly changing.'

Practice Scenarios

Marketing

Scenario:

We urgently need to attract a younger audience. Should we consider experimenting with our digital marketing reach?

Response:

Absolutely. I believe we should not dither in leveraging new digital channels to target the younger demographic.

Business

Scenario:

We're on a tight deadline and need to decide on the marketing strategy for the new product launch.

Response:

I agree. In this competitive market, we can't dither in making important decisions.