disruption

Vocabulary Word

Definition

Disruption is a significant change or disturbance that impacts how things are normally done. It is like when a technological invention changes an industry, making what was once the standard outdated.

Examples in Different Contexts

In business strategy, 'disruption' describes a process where a smaller company with fewer resources is able to successfully challenge established incumbent businesses. A strategist might explain, 'Disruption occurs when businesses innovate in ways that create new markets and value networks, eventually overtaking market leaders.'

Practice Scenarios

Business

Scenario:

Knowing our competitive landscape, we need to come up with innovative strategies to stay ahead.

Response:

I agree, we need to focus on disruptive innovations to gain a competitive edge.

Creative

Scenario:

The arrival of streaming platforms is constantly changing how we consume media. We need to adapt our content strategy.

Response:

True, the rise in popularity of streaming platforms is a disruption that we can't afford to ignore.