disrupt

Vocabulary Word

Definition

'Disrupt' is to cause a disturbance or problem that interrupts an event, process, or routine. It's a little like crashing a party you weren't invited to.

Examples in Different Contexts

New art movements can disrupt prevailing norms and styles. An artist might say, 'This new technique is disrupting traditional painting methods.'

Practice Scenarios

Business

Scenario:

Times are changing, and so are the methods of how people purchase products. What can we do to stay ahead?

Response:

Well, to get ahead, we should consider disruptive technology or business models that could pivot our current strategy.

Creative

Scenario:

Think of the most amazing ad campaign you've ever seen. What made it stay in your memory?

Response:

Usually, ad campaigns that disrupt conventional thinking and offer a fresh perspective are the ones that stick with me.