digital-strategy

Vocabulary Word

Definition

'Digital strategy' means a plan that uses digital resources, like websites, mobile apps, and social media, to achieve your goals. It's like a roadmap for what you want to do online.

Examples in Different Contexts

In digital transformation, 'digital strategy' refers to the comprehensive approach for transitioning from traditional to digital business models. A digital transformation consultant might observe, 'A successful digital strategy requires a holistic view of the company's operations, culture, and customer needs.'

Practice Scenarios

Business

Scenario:

Our online sales have been flat. We need a new approach to modernize our online presence and reach more potential customers.

Response:

I agree. Let's develop a comprehensive digital strategy to enhance our online sales and overall customer experience.

Marketing

Scenario:

Our online visibility has diminished relative to competitors. We need to regain momentum with a new approach.

Response:

I believe a robust digital strategy is key here. We should emphasize on influencer marketing and viral content for better visibility.