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Iterative Process  
Level
Associate
An 'iterative process' is a methodway of doing something of accomplishingachieving something that involves making a series of small changes or adjustments again and again until you arrive at the final outcomeresult. It's like painting a picture—first you sketch, then you add color, then you refine, and so on.
Context
Business
In strategic planningorganizational management activity, an 'iterative process' can refer to continuously refining the business plan based on market feedback. A strategist might hypothesizesuggest a theory, 'Our marketing strategy needs to be an iterative process informed by customer feedback'.

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