cultural-adaptation

Vocabulary Word

Definition

'Cultural adaptation' means adjusting your behaviors and thinking to fit into a new culture. It's like learning the rules of a board game; this time, the game is a whole new society, with new rules, traditions, and customs.

Examples in Different Contexts

In global marketing, 'cultural adaptation' is crucial for creating campaigns that resonate with different cultures. A marketing director might state, 'Our advertising campaigns undergo cultural adaptation to ensure they are culturally sensitive and effective worldwide.'

Practice Scenarios

Academics

Scenario:

This tribe's practices have shifted since their forest was transformed into a national park. We need to study their behaviors and rituals in-depth.

Response:

That's right. The cultural adaptation of the tribe under changing conditions provides a rich area for our research.

Business

Scenario:

Our proposed advertisement might not resonate with the local audience. We need to deeply understand their cultural norms.

Response:

I agree, we need cultural adaptation in our advertising strategy to better resonate with the local market.