conversion-funnels

Vocabulary Word

Definition

'Conversion funnels' is a marketing term that describes the path a potential customer takes from first learning about a product to finally buying it.

Examples in Different Contexts

Conversion funnels in digital marketing map the journey of a customer from initial awareness to the final purchase. A digital marketing manager might say, 'Analyzing our conversion funnel helps us understand where we lose potential customers and adjust our strategies accordingly.'

Practice Scenarios

Business

Scenario:

The decrease in sales last quarter has raised concerns. A detailed analysis of our results is crucial.

Response:

Agree. Looking at our conversion funnels will help us understand why our sales have dropped and what we can do to improve.

Design

Scenario:

There seems to be a significant drop-off on the registration page. We probably need to do some usability testing.

Response:

Good idea, examining our conversion funnels can show us where users are encountering difficulties with our design.